Website Copywriting / Networking Business
The client:
Brava Women in Business – supportive, professional networking for women
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My client had been running the extremely successful Bayside Women in Business networking group for over 10 years, and wanted to expand her online presence across Australia. She was juggling several content-heavy websites and multiple brands and sub-brands. We needed to bring all of the offerings into alignment with a new brand/ website.
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Bring all her services under one umbrella, with a full (but gentle) rebrand that would encompass everything she needed. Naming her new business, streamlining her communications strategy and offerings, and aligning all of these into one new brand – Brava Women in Business. After more one-on-one content briefing meetings, I rewrote all of her web copy to reflect her new offerings, keep her current people comfortable, attract her new nationwide audience, and make Google happy.
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We are a strong community of diverse, but likeminded, women who understand the juggle and stresses of running our own businesses.
We believe that genuine connections lead to genuine business, so the focus is always on getting to know each other.
We know you have a lot of demands on your time, and it can be hard to find the right balance in a networking group. Brava offers scheduled online networking events for women across Australia, as well as fabulous face-to-face events in Chadstone, Brighton, and across Melbourne.
If you’ve never been to a networking event and the idea of introducing yourself gives you the cold sweats, that’s OK. Or if you know who your ideal client is and your contacts list reads like an encyclopedia, that’s great too. You’re invited to show up as you are.
No forced referrals. No fakery. No competition or showing off. Just simple support, helping and encouraging other women on the next step of their business journey - whatever that might be.
“Audrey was so supportive and helpful throughout the entire process of creating a completely new name for my networking business. I love the way her brain works! She was able to solve all of the challenges and come up with creative solutions that made me feel comfortable and excited, even when I wasn’t sure what I wanted. Audrey also did all the copywriting and content strategy for my new website, streamlining my offerings and clearly communicating the value of the services. She was able to understand exactly what I needed in my copy, even as I was still working it out, and we didn’t need any edits. I absolutely love my new brand and website and highly recommend Audrey to everyone for SEO copywriting, marketing, or communications coaching. ”