Website Copywriting / Food Brand

My clients had just created an incredible new snack product and needed help with messaging and copy (aka words) for their website and food product packaging. They also needed some assistance with brand identity and personality to appeal to multiple audiences.

We created a fun, quirky, relatable brand identity that would catch the attention of a vegan consumer and still appeal to the burger-lovers too. I created some simple and fun website copy and full product packaging copy, working closely with the web developer (webby) and graphic designer (blade). Once the online presence was up and running, I helped the clients to create a pitch for major retailers, so they can get these incredible products stocked on shelves nationwide.

The unicorn of vegan snack food is finally here.

MOONCH is what happens when a 5-star chef gets serious about vegan snacks.

We’re a family of Melbourne foodies, love healthy and delicious ingredients, and believe snacks should have their own food group.

Over the last few years, we’ve spent a small fortune trying every vegan snack food we could get our hot hands on, but nothing ticked all our (somewhat finicky) boxes. Because sometimes you just want to sit on your bum and eat something that’s zero-effort, delicious, flavourful, healthy, exciting, and vegan—is that really asking too much?

Tired of over-processed, dry, and plastic-tasting vegan food, we decided to take matters into our own hands. (Well, Markus’ hands. He’s the chef after all, but he’s nothing without his taste-testers, really).

We did the impossible and created our range of truly gourmet, 5-star, healthy, vegan snack foods that taste amazing and come in a packet. Ideal for eating on the couch alone or serving at a schmancy dinner party and passing off as your own cooking.

So whether you’re vegan, vegetarian, vegan-curious, or just have the munchies and are sick of hot chips, MOONCH is for you.